Campaign details
Brand: Saudi Telecom CompanyBrand owner: Saudi Telecom CompanyLead agency: J. Walter ThompsonCountry: Saudi ArabiaIndustries: Telephone & internet servicesMedia channels: Outdoor, out-of-home, Point-of-purchase, in-store, Sales promotion, Social media, Sponsorship - media, TelevisionBudget: 1 - 3 million
Executive summary
The current economic situation in the Kingdom of Saudi Arabia has led to its people watching what they spend every day and becoming value-seekers. In this environment, consumers would, typically, be keen on reward programmes, but thanks to the large number of programmes with high redemption rates, customers have...