Satyamev Jayate - Mumkin Hai: Mission Impossible to Possible

This case study describes how Satyamev Jayate (The Truth Alone Will Triumph), India's first successful social change TV show, reversed its falling viewer ratings by changing the tone of its broadcasts.

Satyamev Jayate - Mumkin Hai: Mission Impossible to Possible

Campaign details

Brand owner: Star India Pvt. ltd.Lead agency: Ogilvy & Mather IndiaBrand: Satyamev Jayate – Mumkin HaiCountry: IndiaIndustry TV channels, services, programmesMedia: Cinema, Newspapers, Online video, Outdoor, out-of-home, Print - general, unspecified, Public relations, Radio, Social media, TelevisionBudget: 1 - 3 million

Executive summary

Satyamev Jayate (The Truth Alone Will Triumph), India's first successful social change TV programme, was readying for its third season. But things were not as rosy as before. Engagement levels had fallen sharply....

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