San Mateo Community College/KCSM-FM: Sax and Bass and Double Roll
Goodman Marketing Partners
ENTRY INFORMATION
Category: Not-For-ProfitCountry where program ran: USDate program started/ended: 25th February to 13th October 2009
Product Description: KCSM-FM is the only jazz radio station based in the Greater San Francisco/Bay area. Originally established as a student broadcast training facility at the College of San Mateo, it is now among the top 35 "most listened to" non-commercial stations in the US, according to Arbitron.
Advertiser/Client Name: San Mateo Community College/KCSM-FMMedia Channels: Direct Mail
STRATEGY
Marketplace Challenge:
As a...