Samsung finds a unique point of view online

This report focuses on the importance of brands standing out and possessing a point if they are to be successful online, where competition and clutter is immense.

Samsung finds a unique point of view online

Low Lai Chow

Brands that excel in the digital arena possess a quality that sets them apart from their rivals, according to Nicholas Wodtke, vice president of content and services at Samsung, the electronics group. "There's one pattern I think is particularly evident," he told delegates at the Digital Matters 2013 conference in Singapore. "And that specific quality is having a point of view."

Achieving this goal, he suggested, is essential given the sheer weight of material now available to consumers through various different channels. "We, as humans, don't have the capacity...

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