Samsung Galaxy NX Camera: The Samsung NX Rover
Oliver Dennis
Campaign details
Brand owner: Samsung Electronics UKLead agency: Cheil UKBrand: Samsung Galaxy NX CameraCountry: Europe (EU) and United KingdomIndustry Cameras, photographyChannels used: Events and experiential, Internet - general, Internet - microsites, Online video, Other and ambient media, Outdoor, out-of-home, Packaging and design, Public relations, Social mediaMedia budget: Up to $500k
Executive summary
This case study describes how electronics manufacturer Samsung showcased the Galaxy NX Camera using the first web-controlled camera-bot, attracting media and tech industry attention. Samsung...