Saavn: Winning the musical wars with adaptive marketing

Tejas Mehta

This case study shows how Saavn, a music streaming service, navigated data in order to minimize their communications costs in the competitive Indian music streaming market.

Saavn: Winning the Musical Wars with Adaptive Marketing

Tejas Mehta

Campaign Details

Brand owner: SaavnAgency: MindshareBrand: SaavnCountry: IndiaIndustry: Music theatreChannels: Internet - general, TelevisionBudget: 3 - 5 million

Executive Summary

Evolution of the Music Industry

From the good old days of records & cassettes, consumption of music has evolved in a big way. Across the globe, music streaming is redefining music and the way it is consumed. Streaming is not only a new way of consuming music but it is also creating a new multi-million dollar revenue...

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