#SPCSunday - The hashtag that saved a 100 year old company
Breaking Planning Convention
This paper doesn't follow a traditional planning approach; we didn't have the luxury of time or money. In fact, there was no client brief, just a unique and terrifying set of circumstances facing SPC.
This is a demonstration of adaptive planning in action and the impact it had on Australian's, the market, retailers, big business and Government. SPC Sunday leveraged a key insight about the people that matter to the SPC brand and a vital cultural tension that...