SCA: The journey to living fearless
Pippa Morris and Bridget AngearAMV BBDO
The Challege
SCA is a global leader in personal care and has a portfolio of incontinence products, baby diapers and feminine care products.
SCA is the 4th largest global feminine care company. Founded in the nineteen twenties, it has always followed a model of acquiring established local brands to expand their global influence rather than attempt to enter the market as a new brand each time.
Whilst this makes good financial sense in the short term, it does impact global marketing efficiencies because it requires a more...