eBay crashes Prime Day

eBay, an e-commerce company, promoted itself during Amazon Prime Day by introducing The Crash Sale, which gave greater offers on sought-after products every time the Amazon site crashed.

Description of the assignment and challenge it presented

Originally an Amazon-only holiday, Prime Day has become one of the biggest shopping events of the year, driving millions in sales for Amazon with other retailers jumping into the fray. Knowing that competitors like Walmart and Target would be capitalizing on this day as well, eBay challenged us to develop a plan for Prime Day – inclusive of video, PR, digital and social components – that would set eBay apart, steal share of voice and have prospective customers shop them over the competition.

Our communication objectives:

  • Increase awareness for eBay as a...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands