Washington State Department of Health: It's About Respect pilot campaign

Washington State Department of Health, a state agency of Washington, tackled the issue of sexual violence among young people in Washington by launching social videos and posters in a pilot school.

Situation

Sexual violence has come to the forefront in recent years as a result of the #MeToo movement empowering victims to come forward and report perpetrators. These efforts shine a light on an important issue, but largely focus on helping victims only after the fact.

#MeToo

Washington Department of Health (DOH) instead wanted to investigate and tackle the roots of a pressing social issue within its state.

  • 45% of female Washingtonians have experienced sexual violence during their lifetime (2010-2012 survey from NISVS)
  • 17.7% of female 10thgraders reported having been made to engage in unwanted kissing, sexual touch or...

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