Verizon: Full Transparency

Verizon, a telecommunications company, helped stop the spread of fake news online in the US by launching a blockchain record book for newsrooms and media outlets to verify news.

Campaign details

Brand: VerizonAdvertiser: VerizonAgency: Huge

The truth is under assault. According to a study published in Science,it takes truth about six times as long as falsehood to reach 1,500 people. Because online information can look and sound legitimate, misinformation can hide in plain sight. As humans we are largely defenseless against this onslaught. We are wired to be susceptible both to novelty and to information that confirms our biases—founded or not. That's perhaps why 47% of Americans say it's difficult to know if information they receive is true. Many have likened "fake...

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