Toyota Motor North America: Takata airbag recall in Puerto Rico

Toyota, an automotive brand, sponsored an educational event in Puerto Rico to increase awareness of faulty airbag inflators and encourage people to put their cars in for repair.

Objective

The National Highway Traffic Safety Administration calls it "the largest and most complex safety recall in U.S. history." More than 41 million vehicles by 19 automakers are under recall due to faulty airbag inflators. A part in the airbag can explode, shooting sharp, metal fragments into the vehicle. Industry-wide, more than 16 deaths in the U.S. have occurred, and hundreds have allegedly been injured. Our client, Toyota Motor North America, has made more than 100 million contact attempts through mail, email, phone and social media to its vehicle owners, but sought to move the needle on these repairs in...

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