The New Georgia Project: Empowering a New Georgia

The New Georgia Project, a non-partisan voting organisation, encouraged Georgia's Black community to vote in the 2020 US presidential election.

Campaign details

Brand: The New Georgia ProjectAdvertiser: The New Georgia ProjectAgency: Allison+Partners

Situation Analysis

Since the 15th Amendment granted African American men the right to vote, bad actors have found a myriad of ways to distort and negate this basic tenet of democracy. Poll taxes, literacy tests, white primaries and voter poll purges are just a few examples of voter suppression tactics that have been an unfortunate defining characteristic of American elections.

Throughout the southern states and particularly in Georgia, voting history is paved with atrocities and those who have stood up for the right....

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