Challenge
Promoting and celebrating Rugby World Cup 2019 in Hong Kong
The challenge in one sentence: How can Societe Generale a financial services company with B-to-B activity in Hong Kong, celebrate Rugby World Cup 2019 - a 6-week long event taking place in Japan, and the 1st on Asian shores -, in a location with strong history in rugby and appetite for entertainment, promoting rugby as an inclusive sport with strong values, and showcase itself as a legitimate supporter of rugby, from grassroot to professional levels?
Campaign dates:5 September (launch) - 2 November 2019 (RWC...