Unilever's Simple, known to be UK's #1 Facial Skin Care brand, entered the Turkish market back in 2018 with the motto "iyi Kalpli Cilt bakimi" (Kindhearted skincare) and since its launch has built a strong bond with its target audience of women that range between 18 and 35. To further grow that bond, Simple planned to launch Simple Daily Skin Detox, a brand new range of products developed for women with oily skin, with a 360 marketing campaign featuring multiple channels including TV, digital platforms and sales channels, in Turkey.
Taking into account that the majority of women in Turkey...