Framing the story
The Checkers brand, which falls under the Shoprite Group, has been working hard at changing perception and luring customers away from competitors: constantly innovating their products, stores, programmes and the shopping experience.
So, when lockdown happened and the year turned everything upside, Checkers moved fast to launch a full-fledged delivery service. The difference? This promised delivery in 60 minutes for a fee of just R35, making it South Africa's fastest and cheapest on demand grocery delivery service.
A massive PR drive supported the roll-out, keeping South Africa updated when new stores areas and developments were added. Helping...