SAXX: Chief ball officers

SAXX, a men's underwear company, partnered with All-Pro NFL players and brothers Stefon and Trevon Diggs in America to grow brand awareness by 'securing the balls' through sports marketing, and further establish itself with sports fans.

Executive Summary

Insight

All-Pro NFL players and brothers Stefon and Trevon Diggs have always dreamed of playing on the same team, as they described in a Sports Illustrated profile:

One thing that they used to talk a lot about was what it would be like to play on the same team, something they have never done at any level due to their five-year age gap. For Stefon that "dream'' faded in April when he signed his extension as part of an offseason gold rush for receivers.. .(Trevon's response? "Who knows? I feel like it could happen...

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