All About 'Right to Protein'
In order to help India, get better at protein consumption and to influence a long- term behavioral change, the Right To Protein initiative was launched in 2019. The initiative has a single-minded focus on improving all forms of protein awareness and consumption. Several institutions and individuals joined the movement to support the larger cause.
We diversified into different ways of protein awareness by focusing on the behavioral root cause of the protein inadequacy from our first nation-wide study Protein Paradox, to correcting various protein myths. Further our study, helped us narrow down our campaign objectives...