Red Bull: Battle of the cocks (Batalla de los gallos)

-

Background

What began as street competitions has spawned successful races and concerts with thousands of people and a cult fanbase. During the global uncertainty in 2020, the event's completion hung in the balance due to contagions and red lights. However, we prepared a digital version of the event with the challenge of continuing the energy and engagement of our fans.

Idea

The goal was to communicate our National and International Finals and the challenge was to do it in such a way that not only the fans would be interested, looking for new audiences such as indie audiences, culture seekers or...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands