Background
What began as street competitions has spawned successful races and concerts with thousands of people and a cult fanbase. During the global uncertainty in 2020, the event's completion hung in the balance due to contagions and red lights. However, we prepared a digital version of the event with the challenge of continuing the energy and engagement of our fans.
Idea
The goal was to communicate our National and International Finals and the challenge was to do it in such a way that not only the fans would be interested, looking for new audiences such as indie audiences, culture seekers or...