Planet Fitness: United We Move

Planet Fitness, a fitness franchise, offered digital workouts as part of its United We Move campaign to help combat stress and help the USA stay physically and mentally fit.

Campaign details

Brand: Planet FitnessAdvertiser: Planet FitnessAgency: ICR, and Barkley

Situation Analysis

When COVID-19 hit the country in March, everything from schools and restaurants to arenas and gyms had to shut down in mere days. Planet Fitness (a fitness franchise with more than 2,059 locations across the United States, the District of Columbia, Puerto Rico, Canada, the Dominican Republic, Panama, Mexico and Australia) was one such brand forced to close all of its physical locations, impacting more than 15.2 million members. As stay-at-home orders were implemented across much of the country, fitness journeys everywhere screeched...

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