Pinterest: Combating climate misinformation

Pinterest, a social network, launched a global communications campaign to spread awareness about its commitment to ensuring all information on the platforms is accurate and climate-conscious, to position itself as a trusted online space and to encourage other social media platforms to take similar steps to combat climate misinformation.

Introduction: The Rise of Climate Change Misinformation on Social Media

For more than a decade, Pinterest has been a hub for inspiring ideas and trusted information. But the world has changed dramatically since 2009 and, like most social networks, Pinterest had found itself in a battle with misinformation.

In 2022, Pinterest recognized the rapid increase of climate change misinformation. As a result, last April Pinterest expanded its general misinformation policies, first launched in 2017, to explicitly ban climate change misinformation on the platform. In doing this, not only did Pinterest go where no other platform has gone, we challenged the...

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