Pharmavite: That's good work

United States vitamin manufacturer Pharmavite ran That's Good Work, a multichannel campaign to recruit new employees to meet production demand increase due to the COVID-19 pandemic.

Wanted: Employees For Good Work

Pharmavite has been a pioneer in the health and wellness industry for more than 50 years, helping people live healthier, more vital lives through its range of brands including Nature Made, Wellblends, Equelle, and Megafood.

The pandemic thrust Pharmavite into the spotlight like never before as concerns for immune health were front and center, causing a surge in demand for immune-supporting products. To meet increased demand, the brand had to accelerate operations at its two domestic manufacturing sites in Opelika, Alabama and Los Angeles, California.

Though product demand was high, ramping...

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