Campaign details
Brand: Penn StateAdvertiser: Penn StateAgency: M Booth Health & M Booth
Situation Analysis
Every fall semester, Penn State students eagerly anticipate the opportunity to come together for a cherished college experience. Maintaining on-campus learning, research and camaraderie in support of students' academic goals and personal growth - during a global pandemic - was an unprecedented test for the university community.
Challenge:
Penn State needed to convince students of the necessity for everyone to do their part to limit the spread of COVID-19, given the pandemic's spike in cases nationally and impending influx...