PVR Cinemas: Alternate Content, the new king to drive footfalls at the cinemas

PVR, a film entertainment brand, reinforced its image as a consumer-centric brand that continues to bring alive unique experiences for a multiplex audience in India and showcased its products and offerings with its Alternate Content campaign.

Background

Growth of OTT platforms in the last five years has stiffened the competition for the multiplex industry, thereby, pushing multiplex players to offer innovative experiences to sustain long term growth. Reports on consumer trends have also highlighted the increasing demand for varied content in the country. PVR Ltd, following its customer-first strategy, identified content at the epicenter of enhanced experience. Using its theatrical leadership in the Indian entertainment industry; PVR endeavored to bring the best of international films from marquee titles to an expansive list of films of varied genres and formats for the patrons in India.

The growing...

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