Making Dream Homes (and headlines) Come True
North American SABRE Awards
Overstock.comhas long been known as a leading e-commerce retailer. In recent years, though, the company has made a concerted effort to shed its consumer perception that the brand sells only "overstocked" items and reposition itself as a leading home goods retailer with a more human touch. This, despite a brand whose very name evokes the legacy the company wants to move beyond. With the help of Method Communications, Overstock is spreading the message of "making dream homes come true" — stylish products at a smart value within the...