Orchard School PTA: Fighting city hall on a shoe string

The Orchard Elementary school community in San José, California, launched a campaign to oppose the Charcot Avenue Extension project to protect the school students.

Fighting City Hall on a Shoe String

Opposing the Charcot Avenue Extension project to protect the students at Orchard School in San José, CA

A road extension threatening a small school community of color

In 2018, the small Orchard Elementary school community in San José, CA, learned that City Hall was threatening to put their children's health at risk by moving forward with a decades-old, 50-million dollar road building project adjacent to the school – the Charcot Extension. The new highway overpass would funnel thousands of commuter cars onto a new road immediately next to the school's entrance,...

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