Novetex Textiles: The Billie System - Upcycling for a sustainable future

Novetex, a textiles brand, launched an innovative upcycling factory called The Billie System in Hong Kong with its campaign The Billie System: Upcycling for a Sustainable Future.

How do you make a 44-year-old textile manufacturer relevant again?

According to the Ellen Macarthur Foundation, "Every second, the equivalent of one garbage truck of textiles is landfilled" - a result of the explosion of fast fashion and overconsumption around the world, but particularly in Hong Kong, where over 370 tonnes of textiles are landfilled daily. Conceived by Novetex Textiles, led by its Chairman, Ronna Chao, The Billie System is an innovative upcycling factory that uses no water and produces no hazardous discharge in converting textile waste into recycled slivers, which can be spun into new yarn to create a...

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