Assignment:
Novartis was known as a global pharmaceutical, not a technology company. But that needed to change if it was going to realise the ambitious data and digital strategy that underpinned its roadmap to future success.
A commitment to data science and digital technologies was enshrined in Novartis' five key strategic pillars, along with a promise to embrace advanced analytics and artificial intelligence. And yet Novartis knew that technology meant nothing without the very best people. How then could a piece of PR content in the form of a 13-page report, A Powerful Pairing, recast Novartis as...