New Jersey Department of Health: For Each Other For Us All

The New Jersey Department of Health (NJDOH), a governmental agency, increased testing and contact tracing in the state to reduce the spread of COVID-19 by launching a multichannel targeting campaign.

Campaign details

Brand: New Jersey Department of HealthAdvertiser: New Jersey Department of HealthAgency: Kivvit

An Essential Campaign to Protect New Jersey

The New Jersey Department of Health (NJDOH) is responsible for protecting the people of New Jersey from public health crises. In 2020, New Jersey became a critical battleground in the unprecedented fight against COVID-19.

NJDOH engaged Kivvit to launch a statewide campaign to raise awareness and build trust around two critical tools in the state's arsenal for stopping the virus: testing and contact tracing.

As one of the most diverse states in the nation,...

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