Campaign details
Brand: New Jersey Department of HealthAdvertiser: New Jersey Department of HealthAgency: Kivvit
An Essential Campaign to Protect New Jersey
The New Jersey Department of Health (NJDOH) is responsible for protecting the people of New Jersey from public health crises. In 2020, New Jersey became a critical battleground in the unprecedented fight against COVID-19.
NJDOH engaged Kivvit to launch a statewide campaign to raise awareness and build trust around two critical tools in the state's arsenal for stopping the virus: testing and contact tracing.
As one of the most diverse states in the nation,...