Situation Analysis
They are seeing a dramatic rise in investment because they are one-of-a-kind: perfect for artists, collectors and investors.
One startup thought it had the perfect venue for them all: an online marketplace for digital art that would bring in an exciting mix of up-and-coming artists and hip collectors.
Only 2% of Americans have purchased an NFT.
And most Americans aren't comfortable using the typical method of purchasing them –crypto.
Adding to the challenge was the two-fold NFT gold rush.
First, we had a velocity of NFT launches. Celebrities like Snoop Dogg, Dolly Parton and Tom Brady started their...