National Education Association: Educators for Joe

The National Education Association (NEA), a labour union, launched a digital campaign to educate its members about the benefits of a Biden presidency in the US for the NEA.

Campaign details

Brand: National Education AssociationAdvertiser: National Education AssociationAgency: Kivvit

Topline Summary

Kivvit launched a data-driven, research-informed digital campaign to engage and educate a universe of members comprised of soft Biden supporters and persuasion targets on the positive benefits of a Biden presidency for the National Education Association (NEA). The goal of the campaign was to reach as many targeted members as possible with as many ad impressions as possible to drive persuasion messaging. The campaign shifted to GOTV messaging in the last two weeks and increased ad delivery intensity among Vote by Mail (VBM)...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands