Campaign details
Brand: National Education AssociationAdvertiser: National Education AssociationAgency: Kivvit
Topline Summary
Kivvit launched a data-driven, research-informed digital campaign to engage and educate a universe of members comprised of soft Biden supporters and persuasion targets on the positive benefits of a Biden presidency for the National Education Association (NEA). The goal of the campaign was to reach as many targeted members as possible with as many ad impressions as possible to drive persuasion messaging. The campaign shifted to GOTV messaging in the last two weeks and increased ad delivery intensity among Vote by Mail (VBM)...