Mitumba Association of Kenya: Project Fabric Campaign against the ban of second-hand clothes

Mitumba Association of Kenya, an umbrella association for second hand clothes traders, encouraged the Kenyan President to lift the ban on second-hand clothes during the COVID-19 pandemic through a multiplatform campaign.

Summary

How do you pressure a Government to rescind its decision on a ban whose implementation affects millions of livelihoods? How do you shed a spotlight on an ignored industry yet contributes more than Ksh. 9billion to the exchequer and additional taxes to the devolved governments? This campaign shed light on the economic impact of the ban and the sector's contribution to the economy.

Hill + Knowlton Strategies Kenya in conjunction with the Mitumba Association of Kenya - the umbrella association for second-hand clothes traders - planned and executed a country-wide, multiplatform and a citizen-focused campaign. The campaign focused on...

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