Mine: From Boring To Brilliant – How Clarity Put The PR Back Into GDPR For Start-Up Mine

Mine, an AI privacy start-up, launched a highly targeted influencer campaign in the UK, France and Germany to make the GDPR relevant to its consumers and drive sign-ups on the website.

The Challenge

  • Launch unknown start-up Mine into Europe with a bang
  • Make one of the most boring topics imaginable - GDPR - genuinely relevant to a consumer audience and create online buzz
  • Get 40,000 sign-ups on the website from a starting point of zero
  • All within 3 months and with a budget of only £42k

The Results

  • 10,000 sign-ups within 3 days of launch
  • 207,000 ‘right to be forgotten activations' in the first 3 months Total sign-ups of 51,000 new users during campaign
  • 1,433%growth...

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