Microsoft: Xbox Hall of Fame

Xbox, a gaming console brand, increased revenue and awareness of its new and upcoming Xbox Series X in globally with a hall of fame that honoured players' achievements on Xbox One.

Challenge

Gamers may be loyal brand ambassadors, but a strong competitor can always cause temptation. So with a new generation of gaming hardware due at the end of 2020, and the COVID-19 pandemic in full swing, how do you convince Xbox's biggest supporters to lock in for the next five to eight years with the Xbox Series X?

Idea

Instead of repeating everything fans had already heard about the Xbox Series X, we gave them the chance to play for the ultimate accolade - a place in Xbox history. Xbox Hall of Fame was created to honour the most committed...

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Insights Team
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