Marathon Strategies: Examining weaponized disinformation against corporate America

Marathon Strategies, a PR firm, conducted research to examine the industries most vulnerable to online disinformation campaigns, the corporate consequences of disinformation and how corporate America should prepare for and combat these attacks.

"A fake story does not need to go viral to damage a company's bottom line. In October 2018, the share prices of semiconductor and infrastructure software company Broadcom abruptly fell after a forged Department of Defense memo, circulating among US senators, alleged that its $19 billion acquisition of CA Technologies called for an investigation by the Committee on Foreign Investment in the United States."

- The age of disinformation

The Challenge

Gone are the days when the number one priority for communications professionals was to protect their client's reputation in newspapers, magazines, or broadcast. Today, reputations can be tarnished by...

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