MG Motors: Independent fund

MG Motor, an automotive marque, launched a campaign in Chile to improve relations with specialized press, achieve the 'Best Brand' award, generate new content with authorized voices within the industry and support the guild of independent motor journalists.

Challenge

MG Motor, a brand manufactured in China by SAIC Motor and of British origin, sought to position itself among the specialized press, to better publicize the technology and quality of its products in the public opinion and, achieve the prestigious award of " Best Brand "in the" Best ''awards. This recognition is given by specialized journalists, as a way to validate the work done by more than 60 competitors in the Chilean market.

However, the media crisis in Chile was a reality and working conditions in the press rooms became increasingly precarious. This was even more noticeable in the...

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