The Brief
The client contacted Modion communications and four other agencies to create a compelling strategy to launch its Family Benefit Plan in Lagos, Nigeria. The agencies elected to launch a superlative campaign, tagged #SeeFinish, that would capture audience imaginations from Teaser to Launch to Sustenance.
Modion Communications was specifically tasked with crafting a captivating 3-Day Teaser campaign that will capture the attention of Nigerians and prompt curiosity, anticipation and talkability ahead of the product launch.
The Agency was immediately saddled with the responsibility of assembling its most creative minds in producing a series of activities that...