Landsec: Reimagining retail

Landsec, a real estate company, developed and produced its first virtual Capital Markets Day in the UK.

Overview: The Brief

Bladonmore worked with existing client Landsec, one of the UK's largest listed real estate companies, to develop and produce its first virtual Capital Markets Day in November 2020.

Its usual plans for a face-to-face, strategic update with a large gathering of investors were not possible due to Covid-19. And such an update was particularly key last year due to the arrival of new CEO, Mark Allan.

Landsec wanted an event that would allow it to reveal a new strategy, the depth of its expertise, its sustainable approach to development and how it was managing the implications of...

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