Assignment Description (Including Challenge)
In early 2022, gas prices across the U.S. soared to a record national average – $4.11 a gallon. By April, Americans' anxiety gauge was on "full" as gas prices surged to unknown height$ and inflation inflicted its stranglehold, forcing households to make hard choices about their finances and everyday living.
For Krispy Kreme Global Chief Brand Officer Dave Skena, this was a guts = glory opportunity. As he would later tell industry media about the brand's "institutional will to take a risk" by creating and implementing clever and credible PR-led campaigns around cultural trends and fast-moving...