Johnson & Johnson: Building reputation through collaborative action at the World Economic Forum 2020

Johnson & Johnson, a medical device, pharmaceutical and consumer packaged goods company, created a 360-degree engagement program to show its commitment to advancing global health at the World Economic Forum.

Summary

The annual meeting of the World Economic Forum took place in Davos, Switzerland on January 21-24, 2020. The Forum's mission - improving the state of the world - guides the design and development of the Annual Meeting objectives that draws the world's leaders including heads of state and more than 3,000 chiefs from private sector, nonprofit, academia and media.

This year's Annual Meeting Theme was "Stakeholders for a Cohesive and Sustainable World." The theme addressed the heavy reputational fire the private sector has come under in recent years and served as a call to action to all stakeholders to...

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