Janssen: Salud sin Pausa

Janssen, a pharmaceutical company, launched a campaign in America to invite patients and caregivers not to pause diagnoses, medical appointments and treatments during the COVID-19 pandemic.

The purpose

At Janssen, we never stop working to create a future where disease is a thing of the past. However, during 2020, an event occurred that none of today's generations had ever experienced before: Pandemic COVID-19. A pandemic that, in addition, included an absolutely new factor for the history of pandemics: Social Networks.

The problem

According to the Pan American Health Organization, prevention and treatment services for non-communicable diseases (NCDs) were severely affected since the beginning of the COVID-19 pandemic in the Americas region.

  • 64% of the countries partially interrupted their health services.
  • 58% included cancellation of care by...

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