Jane Walker by Johnnie Walker ignites action for gender equality with “Signs of Progress” campaign

Johnnie Walker, an American scotch whiskey brand, showed its long-standing commitment to gender equality by reviving the character of Jane Walker during Women's History Month.

Situation Analysis

Johnnie Walker is a brand that has stood for progress for 200 years, empowering people through stories of the human spirit. It's with this same forward-looking perspective that Johnnie Walker released the limited-edition Johnnie Walker Black Label The Jane Walker Edition in February 2018, debuting the first-ever female iteration of the brand's iconic Striding Man logo as a celebration of women's progress.

The team was tasked with amplifying news of The Jane Walker Edition, and solidifying Jane Walker as an agent for positive change and social impact. But how do you continue to build purpose around this icon...

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