JBL Fest: Dare to Vegas

JLB Fest created culture-making moments in its return to Las Vegas to live the brand purpose, fuse it into Gen Z music, pop culture, gaming, and the valued destination event for cultural encounters, and grown brand love, equity and awareness.

Objective

JBL Fest created culture-making moments that brought its Dare To brand position to life. After a 2 year pandemic hiatus, JBL Fest returned to Las Vegas bigger and better in order to excite and engage its Gen Z audience. JBL Fest Dare To Vegaswas designed and curated to propel culturally relevant storytelling through fan activation and story sharing (via onsite social uploads, influencers IG stories, celebrity attendees and JBL talent posts). JBL Fest drove press and social amplification and immersed critical B-to-B decisionmakers within a living demonstration of the JBL brand ethos, and through participation in active...

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