2020s have changed the way high school graduates choose a university. Nobody wants to read thick catalogues anymore; they would rather watch a TikTok video. And higher education institutions have to respond to that. So does ITMO University, one of the leading research institutions in Russia and in the world, a trailblazer in numerous fields, from IT (a world record-holder in competitive programming) and robotics to life sciences and science art.
Being among Russia's top universities, ITMO strives to attract most talented school graduates, those with the highest average Unified State Exam1scores. However, the competition for best prospective...