Situational analysis
Hyundai VENUE- India's first fully connected offering; however, a late entrant in the fastest growing Compact-SUV segment in India
SUVs have been one of the most aspirational vehicle segments for customers globally and India is no exception. The Compact-SUVs cater to people who want to own an SUV but don't have deep pockets. India has seen the emergence of new styled SUVs in compact design like Tata Nexon, Maruti Suzuki, Vitara Brezza, and Ford EcoSport which have given a much-needed boost to the manufacturers. In August 2019, the compact SUVs sold 33,670 units collectively, up 70% from 19,829...