Hilton: Room 702

Hilton, a hotel chain, increased awareness in the US by creating a limited video series that takes people on a tour of the legendary Hilton room that John Lennon and Yoko Ono spent their honeymoon in.

Brief Description

In its 100-year history, Hilton has served guests and communities across the world and acted as a setting for some of the most iconic cultural moments of the past century.

This impact was especially pronounced on March 25, 1969 when John Lennon and Yoko Ono spent their honeymoon week in bed as a promotion of peace at the Hilton Amsterdam. The 'Bed-In' showed exactly how small acts can have tremendous impact, enabled by Hilton. This iconic moment still resonates today across generations and is evident in Hilton's culture of entrepreneurism and corporate citizenship, brought to life through the...

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