Hewlett Packard Enterprise: Discover 2022

Hewlett-Packard Enterprise (HPE), a software-led organization, held its annual user conference, Discover 2022, to drive one narrative and cohesive story, set a clear vision and path, strategy and innovation roadmap, and advance its position as a market leader and lead innovator, proving momentum and differentiation.

Situation Analysis

Three years ago, Hewlett Packard Enterprise's CEO announced at its annual user conference, Discover, that it would be delivering the company's entire portfolio 'as-a-service' by 2022. This was a major strategic shift for HPE, which had a 75-year legacy as a hardware company yet needed to quickly pivot to a software-led organization if it was to survive in a world dominated by big cloud players like AWS, Google Cloud and Microsoft Azure. Since that bold announcement in 2019, HPE focused its efforts on becoming the leader in the hybrid cloud market and establishing itself as the edge-to-cloud leader....

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