Hertz Campers: How to avoid a crisis in a Jeep rooftop tent

Hertz, a car rental brand, launched its new product, Hertz Campers, in Portugal and increased sales, despite the poor reputation of Hertz at the time.

Context

In June 2020 Hertz bankruptcy was public, but Hertz Portugal, being an independent Portuguese company, was out of this disaster. Besides this, Covid- 19 had an impact on the business in Portugal as it had all over the world.

The Portuguese company was continuing working with Hertz brand, but with a reputation damage to solve and a business complex situation with no international tourists.

We decided to build the PR strategy to avoid the impact of both reputation and business crisis delivering a strong message to several stakeholders such partners, car manufactures, banks, providers and, of course, consumers.

So...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands