Good Humor: A New Jingle for a New Era

Good Humor, an ice cream brand, took a stand during the Black Lives Matter movement by partnering with rapper and composer The RZA to recreate a classic ice cream truck song which previously featured racist and offensive lyrics.

Campaign details

Brand: Good HumorAdvertiser: UnileverAgency: Edelman

Introduction

In the summer of 2020, the United States underwent an extraordinary racial reckoning. Decades of tensions around racial injustice surfaced across the country, exposing deep-seeded racism throughout U.S. history and culture – with roots in some of the most unexpected, seemingly innocent places. Like an ice cream truck.

What do ice cream and racial injustice have in common? More than you'd think. The ice cream truck is a beloved American institution that has delivered frozen treats to neighborhoods since Good Humor invented it 100 years ago. Today,...

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