Globalworth: Sound Codes of Romania

Globalworth, a real estate company, encouraged millennials in Romania to engage with Romanian national identity with its Sound Codes of Romania campaign.

The Context

Obsolete nationalism is dead. Long live authentic values of millennials.

When it comes to preserving old traditions and being proud of its national identity, Romanian young generation is quite reluctant. The youngsters are fed up with clichés and fake nationalism and they are expecting authenticity.

In this context, the celebration of Romania's Unification Day (24th of January) inspired the agency & the client to challenge themselves into a test: Is there any efficient communication bridge between these young people and the Romanian cultural heritage?

The Community Enabler

How can a real estate player engage the...

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